I-Apple ibhekene nenye yezinkinga zayo ezinkulu izici eziyinkimbinkimbi zomlando wayo wakamuva ozungeze ubuhlakani bokwenziwaLokho okwakuhloswe ukuba kube yisinyathelo esikhulu phambili ku-Siri kanye nohlelo lwenkampani kugcine kudalule amaphutha obuchwepheshe, ukungezwani kwangaphakathi, kanye nesithombe esingcolile esibonakala phakathi kwabasebenzisi kanye nasezimakethe zezimali.
Iphrojekthi ibhabhadiswe njenge- Apple IntelligenceNjengoba yethulwe njengesisekelo senkathi entsha ye-iPhone, i-iPad, ne-Mac, igxekwe ngokusebenza kwayo kanye nokungabaza ngekhono le-Apple lokuhambisana nezikhondlakhondla ezifana ne-Microsoft, i-Nvidia, kanye nezinhlangano ezifana ne- I-Samsung ne-OpenAIEmasontweni ambalwa nje, inkampani yezobuchwepheshe ihlanganise ndawonye ukuhamba kwabaphathi abane abaphezulu, ukwehla cishe ngo-13% emakethe yamasheya kanye nempikiswano ejulile ngokuya ngokuya ngendima yayo emjahweni womhlaba wonke we-AI, kanye naseSpain kanye naseYurophu yonke.
Ubuhlakani be-Apple: Kusukela Esimemezelweni Esikhulu Kuya Ekugxilweni Kokugxekwa
I-Apple Intelligence yazalwa ngenhloso yokuthi faka izici ze-AI ezikhiqizayo ezithuthukisiwe kulo lonke uhlelo lwe-Apple Futhi, ngeshwa, ukuqalisa kabusha i-Siri nokuyiletha ezingeni elifanayo—noma ngisho nangaphambi—kwabasizi bezimbangi. Lesi sithembiso sasizwakala sikhanga kakhulu eYurophu, lapho abasebenzisi abaningi ekugcineni babenethemba lokuthuthuka okukhulu ekusebenzeni kwansuku zonke komsizi.
Kodwa-ke, ukuhlolwa kwangaphakathi nge iOS 18.4 Kwakuyisixwayiso sokuqala esingathi sína. Umphathi wesofthiwe uCraig Federighi wathola ku-iPhone yakhe ukuthi izici eziningana eziphambili azihlangabezani namazinga okuthembeka nokucwebezela inkampani evame ukukufuna ngaphambi kokukhipha umkhiqizo. Lokhu kungqubuzana nesithombe sokuphelela esihlakulelwe yi-Apple iminyaka eminingi kwavusa intukuthelo eCupertino.
Ukudumala kwangaphakathi kwasakazeka ngokushesha emigwaqweni. Esikhundleni sokubona intuthuko ecacile, abasebenzisi abaningi baqala ukubona i- Ukuziphatha kukaSiri okungaguquki kakhulungezimpendulo ezingacacile, amaphutha ezifinyezweni ezikhiqizwe yi-AI, kanye nokusebenza okungahambisani kakhulu kumathuluzi amasha "ahlakaniphile". Enkampanini ebilokhu izikhangisa njengefana nokuzinza nokulula, umehluko wawumangalisa kakhulu.
Lesi simo sandiswa kakhulu yicala lezomthetho. Amaqembu amaningana afuna amacala esenzo sekilasi ngokukhangisa okungase kudukiseLokhu kwakungenxa yokuthi amakhono angempela e-Apple Intelligence ayengaphansi kakhulu kwalokho inkampani eyayikuthembisile ezethulweni nasemikhankasweni. Ngisho ne-BBC yafaka isikhalazo esisemthethweni ngemuva kokuthola amaphutha asobala ezifinyezweni ezizenzakalelayo zepulatifomu, okwalimaza kakhulu idumela lephrojekthi.
Kwabezindaba, ukugxekwa kwanda. Abahlaziyi abafana no U-Arun Maini Baze bafika ezingeni lokubeka i-Apple Intelligence phakathi kwamaphutha amakhulu enkampani, okuphakamisa ukuthi uhlelo lunendawo eqinisekisiwe ohlwini lwezinkinga ze-Apple. Lo mbono ubambelele kakhulu emphakathini omkhulu wezobuchwepheshe, kuhlanganise naseYurophu.
Ukuwa kwemakethe yesitoko kanye nokulahlekelwa isabelo semakethe uma kuqhathaniswa nezinye izinkampani ezinkulu ze-AI
Ukuwa kwe-Apple Intelligence akukahlali kuyindaba nje yobuchwepheshe. Ezimakethe zezimali, umthelela ucacile: ngonyaka lapho umkhakha wezobuchwepheshe uwonke uqhubeka nokukhula, I-Apple ivale unyaka ngokwehla cishe ngo-13% enanini lamasheya ayo.Lokhu kuziphatha kuyaphambana nokuthuthuka okuhle kwabanye abalingisi kulo mkhakha.
Okwamanje, izinkampani ezifana I-Nvidia ne-Microsoft Basebenzise ithuba lokukhuphuka kobuhlakani bokwenziwa ukuze baqinise isikhundla sabo futhi badlule i-Apple ekutshalweni kwezimali emakethe, into engavamile ngemva kwamashumi eminyaka lapho inkampani ye-Cupertino inyukele khona ngaphandle kobunzima obukhulu esicongweni sezikhondlakhondla zobuchwepheshe.
Ingqungquthela yabathuthukisi I-WWDC 2025Lo mcimbi, owawulandelwa eduze eSpain nakwamanye amazwe aseYurophu, wabonwa njengethuba elihle lokuzama ukulungisa lesi simo. Kodwa-ke, lo mcimbi wagcina ushiye abahlaziyi nabatshalizimali bezizwa benganelisekile: kwakukhona ukuntuleka kwezimemezelo eziqavile ngempela mayelana ne-AI futhi akukho ntuthuko entsha enamandla okuqeda ukungabaza nge-Apple Intelligence.
Ukusabela kwaba ngokushesha. Ngemva kwalesi senzakalo, amasheya enkampani aba mancane. ukwehla okwengeziwe cishe ngo-5%Lokhu kukhulisa umuzwa wokuthi i-Apple ayisabeki ijubane emncintiswaneni wobuhlakani bokwenziwa nokuthi, kule ndawo, ukugxila sekushintshele kwabanye abadlali.
Esimweni lapho i-AI ibumba ingxenye enkulu ye-ajenda yezobuchwepheshe kanye nezomnotho emhlabeni jikelele, umbono phakathi kwabanye abatshalizimali baseYurophu ukuthi i-Apple isabela sekwephuzile futhi ngokuqapha okukhulu uma kuqhathaniswa nolaka kanye nesivinini izimbangi zayo ezihamba ngaso ekusetshenzisweni kwamamodeli esizukulwane sakamuva.
Ukuhamba kwabaphathi abane ababalulekile kwenza isimo sibe sibi kakhulu
Njengoba ingcindezi yangaphandle ikhuphuka, inkampani yanyakaziswa ukunyakaza kwangaphakathi okungavamile: i ukuhamba cishe ngasikhathi sinye kwabaphathi abane abaphezuluZonke zinethonya eliqondile ezindaweni ezibucayi kakhulu ngekusasa le-Apple. Enkampanini eyaziwa ngokuzinza kobuholi bayo, ukuqoqwa kwezinguquko kuye kwadonsela ukunaka okukhulu.
Owokuqala ukumemezela ukuhamba kwakhe kwaba UJohn giannandrea, isikhulu esiphezulu esiphethe amaphrojekthi obuhlakani bokwenziwa kusukela ngo-2018. Indima yakhe yayihlobene kakhulu nesu okwakufanele libeke i-Apple phambili kwi-AI yokukhiqiza, kodwa ukwehluleka okuqongelelekile kwephrojekthi kanye nokungakwazi ukufeza izinhloso ezibekiwe kwagcina kuqeda ukuzethemba kwabaphathi, okuhlanganisa noTim Cook uqobo.
Indawo yokuklama nayo ithinteke ngqo. U-Alan Dye, owayenesibopho sokuklama isikhombimsebenzisi senkampani cishe iminyaka eyishumi, wanquma ukushiya i-Apple ukuze ajoyine. MetaNgaphansi kobuholi bakhe, isitayela esibonakalayo se-iOS 26 esiphikisanayo esithi “Liquid Glass” sasungulwa, kwaxoxwa kakhulu ngaso phakathi kwabasebenzisi abathuthukile nabathuthukisi, futhi ukuhamba kwaso kuye kwahlotshaniswa kokubili nalokho kugxekwa kanye nomuzwa wokuthi ukuhlanganiswa okubonakalayo kwezici ezintsha ze-AI akuzange kuhlangane kahle.
Imashi yesithathu efanele yile ka Lisa JacksonIPhini likaMongameli Wezemvelo, Inqubomgomo, kanye Nezinhlelo Zomphakathi, ngemuva kweminyaka eyishumi enkampanini futhi ehlala engabonakali eminyakeni yamuva nje, liqinisekisile ukuthi lizoshiya isikhundla salo ekuqaleni kuka-2026, selizothatha umhlalaphansi. Ukuhamba kwalo kuza ngesikhathi esibucayi kakhulu maqondana nokusimama kanye nokulawulwa kwesimo sezulu, izindaba ezibonakala kakhulu ohlelweni lwe-European Union.
Igama lesine elifanele yileli lika Kate AdamsUmmeli jikelele we-Apple kusukela ngo-2017, umemezele ukuthi uzothatha umhlalaphansi ekupheleni kuka-2026, kanti isikhundla sakhe sizogcwaliswa ngu-[igama alikho]. UJennifer Newstead, evela kuMeta, ozothatha isikhundla sokuba yisekela likamongameli omkhulu we-General Council kanye nezindaba zikahulumeni kusukela ngoMashi 2026. Lolu shintsho luza ngesikhathi sokuhlolwa okuqinile kwemithetho mayelana ne-AI, ubumfihlo kanye nokuncintisana, ikakhulukazi eBrussels.
Sekukonke, lokhu ukujikeleza okugxilile kwezikhundla eziphezulu Lokhu kuqinisa umbono wokuthi i-Apple idlula esigabeni sokuhlela kabusha okujulile, okuphawulwa kokubili ukuhlehla kwe-Apple Intelligence kanye noshintsho olubonakalayo lwesizukulwane engxenyeni yesakhiwo sayo sokuphatha.
Ukuphelelwa amandla kobuchopho ku-AI, amarobhothi kanye nehadiwe
Ngaphandle kwamagama aphezulu, icala le-Apple Intelligence liveze inkinga ebalulekile: ukulahlekelwa okuqhubekayo kwethalente eligxile ekuhlakanipheni kokwenziwa kanye nezindawo ezihlobene. Ezinyangeni zamuva nje, ochwepheshe abaningana ababalulekile bakhethe ukuthuthela kubancintisani abahamba ngokushesha ekusetshenzisweni kwe-AI ekhiqizayo.
Phakathi konjiniyela abashiye inkampani kukhona URuoming Pang, uTom Gunter noFrank ChuBonke manje baseMeta, bekhangwa amaphakheji esinxephezelo anolaka kanye nomuzwa wokusebenza kumaphrojekthi asezingeni eliphezulu. Lolu hlu luphinde luhlanganiswe... Jian Zhang, owayehola ithimba eligxile kwezamarobhothi nge-AI futhi naye oshiye i-Apple waya enkampanini efanayo.
I-OpenAI, omunye wabadlali abaphambili okwamanje, isebenzise umongo ukuze ibambe ochwepheshe abaxhumene nokuthuthukiswa kwehadiwe kanye nokuhlanganiswa phakathi kwama-chip kanye nobuhlakani bokwenziwa, indawo lapho i-Apple yayizame khona ukuzihlukanisa nabaprosesa bayo kanye nesu lokulawula ngokuqondile ekwakhiweni kwedivayisi.
Okwamanje, abantu bomlando abafana Jeff Williams (umqondisi wemisebenzi) noma ULuca Maestri (ama-CFO) aseqalile inqubo yokushiya noma asengene ezindimeni ezingabheki umphakathi kakhulu, ngokwengxenye ngenxa yokushintsha komsebenzi kanye nobudala. Nakuba kungezona zonke lezi zinguquko ezihlobene ngqo nokwehluleka kwe-Apple Intelligence, intambo efanayo ikhomba isikhathi soshintsho olukhulu esakhiweni sangaphakathi.
Ubukhulu balokhu kuncipha kwamakhono kuphoqe inkampani ukuthi iqalise izinhlelo ezithile zokuqinisa ukuqashwa nokugcinwa kwabasebenziUmnyango wezabasebenzi uyalelwe ukuthi uthuthukise izimo zamaphrofayili abhekwa njengabalulekile futhi uqalise imikhankaso yokuheha ochwepheshe abasha be-AI, kokubili e-United States naseYurophu, lapho imakethe yonjiniyela kulo mkhakha iba nokuncintisana okukhulu.
Iphuzu lokushintsha isu lobuhlakani bokwenziwa le-Apple
Ukuhlolwa kwalesi sikhathi kwenza kucace ukuthi ukukhubeka kwe-Apple Intelligence kudlule kakhulu ngale kokwethulwa okulula okungekuhle. Iphrojekthi isibe yi- imbangela yokungezwani kwangaphakathi, ukungabaza kwangaphandle kanye nokungazinzi kwemakethe yamasheyaokuphoqa inkampani ukuthi ishintshe ngokuphelele imephu yayo yobuhlakani bokwenziwa.
Emakethe yaseYurophu, lapho umthethonqubo wedatha, ukucaca kwe-algorithm kanye nokusetshenziswa kokuziphatha kwe-AI Njengoba imithethonqubo iba nzima kakhulu, i-Apple iphoqeleka ukuhlanganisa izinto eziningana ngesikhathi esisodwa: ukugcina inkulumo yayo yokuvikela ubumfihlo nokulawula ulwazi lomsebenzisi, ngenkathi inikeza amakhono e-AI afana nalawo ezimbangi ezisebenza ngamamodeli okusebenzisa idatha anolaka kakhulu.
Iminyaka ezayo izoba yisihluthulelo sokunquma ukuthi inkampani iyakwazi yini ukuqondisa i-Apple Intelligence ibe yinguqulo evuthiwe nethembekile ehambisana nezidingo zomthetho ze-European Union, ukuze ikwazi phinda uthole ukwethenjwa ngabasebenzisi, onjiniyela, kanye nabatshalizimali ezimakethe ezifana neSpain, iJalimane, iFrance noma i-Italy.
Konke kusikisela ukuthi i-Apple idlula esigabeni sokuguquka esiyinkimbinkimbi lapho kumele ibonise khona ukuthi ingakwazi cabanga kabusha ngokuzibophezela kwayo ekuhlakanipheni kokwenziwa Ngaphandle kokulahlekelwa yizimpawu eziye zayichaza ngokomlando, ngenkathi ilawula ukuhamba kwabaphathi ababalulekile, izama ukuvimba ukuchitheka kobuchopho kwabancintisana nabo abanjengoMeta no-OpenAI futhi ibhekene nengcindezi ekhulayo evela ezimakethe ezingasakuthathi kalula ukuthi izoqhubeka nokuhola igagasi elilandelayo elikhulu lobuchwepheshe.
