Ukusetshenziswa Ividiyo emfushane isuke kuselula yaya egumbini lokuphumulaNgemva kweminyaka eminingi yokulawula izikrini eziqondile, Ukuvela kwe-Instagram Qala ukubuka i-TV ngqo ngohlelo lokusebenza olusha olwenzelwe ukubukela ama-Reels ku-TV yakho, ngokunethezeka nangokuhlanganyela nabanye. Lokhu kuqaliswa kuza ngesikhathi lapho izinkundla zokuxhumana zincintisana khona ukuthola indawo kuma-Smart TV, indawo lapho i-YouTube, kanye ne-TikTok, kuze kube muva nje, bezinezinzuzo ezinkulu.
Okuhlangenwe nakho okusha, okubizwa ngokuthi I-Instagram ye-TVKungaphezu nje kwenguqulo enwetshiwe yohlelo lokusebenza lweselula. Kuyisixhumi esibonakalayo esilungiselelwe isofa, esine ukusetshenziswa okwengeziwe okungenamsebenzi, iziteshi ezinezihloko, kanye nezilawuli zokuphepha eziqinisiweyakhelwe ukubukela amavidiyo amafushane nabangani noma umndeni ngaphandle kokuswayipha njalo ngemizuzwana embalwa.
Iyini ngempela i-Instagram ye-TV futhi ihluke kanjani kuhlelo lokusebenza lweselula?
I-Instagram ye-TV iyi- uhlelo lokusebenza olusha ngqo kumabonakude okwamanje, okusesigabeni sokuhlola futhi kutholakala kuphela ku- Amadivayisi e-Amazon Fire TV e-United StatesU-Adam Mosseri, inhloko ye-Instagram, uqinisekise lokhu kuhlola kuvidiyo ethunyelwe kuphrofayela yakhe, egcizelela ukuthi umqondo awukona ukulingisa uhlelo lokusebenza lweselula ku-TV, kodwa ukunikeza indlela ehlukile yokubuka ama-Reels: ukukhululeka kakhudlwana, ukubambisana, futhi uzivumelanise nesikrini esikhulu.
Ngokungafani I-IGTVNgokungafani nomzamo we-Instagram wokuncintisana namavidiyo amade e-YouTube, agcina evaliwe ngo-2022, lesi siphakamiso esisha sigxile ngokuphelele ku- ifomethi yevidiyo emfushaneUhlelo lokusebenza aluhlose ukuphinda ividiyo ye-YouTube ende, kodwa kunalokho ukuhumusha ukusetshenziswa okusheshayo kwama-Reels kube indawo yasekhaya ehlanganyelwelapho ababukeli abaningana bengajabulela khona iziqeshana ezimfushane ngaphandle kokubhekana nezinkinga ngesikrini esingamasentimitha amahlanu noma ayisithupha.
Esinye isici esibalulekile ukuthi I-Instagram ye-TV iyindlela yokubuka kuphelaKulesi sigaba sokuqala, awukwazi ukuthumela okuqukethwe, ukuphendula imiyalezo eqondile, noma ukusebenzisana nokuthunyelwe ngokuthanda noma ngokuphawula ngakho okuvela ku-TV yakho. Ukugxila ekubukeni, hhayi ekudaleni noma ekuhlanganyeleni engxoxweni.
I-Meta igcizelela ukuthi iyi- inguqulo yokuqalaNjengoba yethulwe njengesivivinyo esilinganiselwe, lesi sici sihlose ukulinganisa ukuziphatha komsebenzisi ku-TV ngaphambi kokunwebeka kwezinye izinhlelo zokusebenza namazwe. Azikho izinsuku zokukhishwa eziqinisekisiwe ezimenyezelwe okwamanje. EYurophu noma eSpainKodwa-ke, uma sibheka ukubaluleka okwandayo kwamathelevishini ekusetshenzisweni kwamavidiyo, kunengqondo ukucabanga ukuthi ukwandiswa kuzoba yindaba yesikhathi uma izivivinyo zihamba kahle.
Okuhlangenwe nakho okwenzelwe i-lounge: ama-akhawunti amaningi kanye nokusetshenziswa okwabiwe
Indawo yokuqala yohlelo lokusebenza ilula: ukuletha amaReels esikrinini esikhulu ukuze zibukwe ngamaqembu. Ngokusho kwedatha yangaphakathi evela enkampanini, ingxenye enkulu yomphakathi isivele iwasebenzisa ndawonye lawa mavidiyo, ikhombisa omunye umuntu iziqeshana ngenkathi iphethe ifoni efanayo. I-Instagram ifuna ukunciphisa lokho okuhlangenwe nakho okungavamile kokubukela "i-elbow-to-elbow" futhi ikwenze kube ngokwemvelo. maphakathi negumbi.
Uma uvula i-Instagram ye-TV ku-Fire TV, umsebenzisi uhlangana ne- isikrini sokuqala esifana nesamapulatifomu afana neNetflix noma i-YouTubeOkokuqala, ukhetha ukuthi iyiphi iphrofayili ezosebenzisa uhlelo lokusebenza, bese isethi yezincomo ezenzelwe wena uqobo ilayishwa. Uhlelo lokusebenza luvumela Xhumanisa ama-akhawunti ahlukene amahlanu kudivayisi efanayo.Lokhu kubalulekile emakhaya lapho ilungu ngalinye linokuthanda okuhlukile kakhulu.
Lokhu kulungiselelwa okuningi kunezinzuzo ezimbili ezicacile: ngakolunye uhlangothi, Umsebenzisi ngamunye ugcina i-algorithm yakhe.ngaphandle kokuxuba izincomo; ngakolunye uhlangothi, umuntu angakwazi dala i-akhawunti ehlukile yethelevishiniukuhlukanisa okubukwayo ekhaya nalokho okudliwa kumadivayisi eselula. Lolu khetho lungaba usizo ikakhulukazi ezindlini ezihlanganyelwe noma emakhaya lapho abantu abadala nezingane bahlala ndawonye.
Inqubo yokuqala ilula kakhulu. Kalula nje Faka uhlelo lokusebenza lwe-Instagram ku-Fire TV yakho bese ungena ngemvume ngeziqinisekiso zakho ezivamile.I-Meta yenze lula ukuxhumanisa iselula, okuvumela abasebenzisi ukuthi bangene ngemvume ngokuskena ikhodi noma ukuyifinyelela kusuka esigabeni sezilungiselelo sohlelo lokusebenza lwe-Instagram kuma-smartphone abo, ngaleyo ndlela bagweme ukuthayipha amaphasiwedi amade nge-remote.
Uma usungaphakathi, umuzwa uwukuthi usesikhathini ipulatifomu yokusakaza yakudalakodwa kugxilwe eziqeshaneni ezimfushane: imigqa yokuqukethwe, ukukhethwa kweziteshi kanye nokuzulazula okulula ngesilawuli kude, ngaphandle kwesidingo sokuthinta noma amakhibhodi esikrinini.
Iziteshi ezinetimu, ukudlala ngokuzenzakalela, kanye nokusesha komdali
Ushintsho olukhulu kakhulu oluvela kokuhlangenwe nakho kweselula lusekutheni ama-Reel enziwa kanjani. Esikhundleni salokho Ukuskrola okuqondile okungenamkhawulo Ngokungafani nalokho esikujwayele kuma-smartphone, i-Instagram ye-TV ihlela amavidiyo abe iziteshi thematic ngokusekelwe ezilinganisweni zenzalo ze-akhawunti ngayinye.
Lezi ziteshi zeqembu Ukukhishwa komculo okusha, okuvelele kwezemidlalo, izindawo zokuvakasha ezingavamile, izitayela ezidumile kanye nokunye okuqukethwe okufanayo, ukuze abasebenzisi bakwazi ukuya ngqo ohlotsheni lweseshini abayifunayo. I-interface ibonisa izigaba ezahlukene ngemigqa, efana nezinye izinhlelo zokusebenza zevidiyo ezifunwayo, okwenza kube lula kunoma ubani ekhaya ukuqonda ukuthi isebenza kanjani ngaphandle kwezinkinga.
Uma ufaka enye yalezi ziteshi, Ama-Reels adlala ngokuzenzakalelayo ngomsindo ovuliwe ngokuzenzakalelayoUmqondo uwukunikeza ulwazi olungenazandla, lapho kungadingeki ukuthi uthinte isilawuli kude njalo ukuze weqe uye kuvidiyo elandelayo. Uma ushiya i-TV ivuliwe, iziqeshana zizodlala ngokulandelana, njengesiteshi esinetimu yendabuko, kodwa sisebenza nge-algorithm ye-Instagram.
Noma kunjalo, uhlelo lokusebenza aluzishiyi ngokuphelele izinketho zokuthola. Ukusesha kulungiselelwe isikrini esikhulu Lokhu kwenza kube lula ukuthola abadali abathile, ukuhlola amaphrofayili athumela ngesihloko esithile, noma ukuthola ama-akhawunti agxile kuma-Reels. Nokho, le ndlela ibukeka kakhulu futhi ayixhomekile kakhulu kukhibhodi, ngakho ukuthayipha usebenzisa i-remote akunzima.
Uhlelo lokusebenza luphinde luthembele ku- ukuvumelanisa ne-akhawunti yeselulaIzintshisekelo kanye nezintandokazi abasebenzisi asebezibekile kuma-smartphone abo zidluliselwa ku-TV, ngakho-ke asikho isidingo "sokufundisa" i-algorithm kusukela ekuqaleni. Okuqukethwe okuvela eziteshini ezisekelwe kulokho umuntu asekubukile, akugcinile, noma akulandelayo kudivayisi yakhe eyinhloko.
Le ndlela yonke iyashintsha. I-Instagram ivuma ngokusobala ukuthi iyi- isigaba sokuhlola singashintshaFuthi ukuthi ukwakheka kweziteshi, indlela "yokuzihlanganisa" phakathi kwazo, noma uhlobo lwezincomo kuzolungiswa njengoba ziqoqa idatha yokusetshenziswa kanye nempendulo evela kubasebenzisi bokuqala.
Izici ezisathuthukiswa: iselula njengomlawuli kanye nokuphakelwa okwabiwe
Ngale kwalokho osekukhona kakade, i-Meta isiqalile ukuchaza Imephu yesikhathi esizayo ye-Instagram ye-TVEnye yamaphrojekthi asetafuleni ukusebenzisa ifoni ephathekayo njengesilawuli kude esithuthukisiweokukuvumela ukuthi ume kancane, usheshise phambili, ubuyisele emuva noma ushintshe iziteshi ngaphandle kokuthinta isilawuli kude se-Fire TV, into engaba lula kakhulu kulabo abahlala benama-smartphone abo eduze.
Le nkampani ihlola futhi izindlela zokuzulazula ezinembile kakhudlwana phakathi kweziteshi zokuqukethwe, ukuze kusondele kakhulu kokuhlangenwe nakho kuthelevishini yendabuko, kodwa ngokuguquguquka kwendawo yedijithali. Umqondo uwukukwazi ukugxuma ngokushesha phakathi kwamabhulokhi anezihloko ngaphandle kokulahlekelwa umbono wabadali bakho obathandayo.
Enye indlela ethuthukayo yi- okuphakelayo okwabiweI-Instagram icubungula izinketho ezingavumela amalungu amaningi omndeni ofanayo, noma ngisho nabangani abangahlali ndawonye, ​​ukuthi babelane ngokuqukethwe. landela okuphakelayo okuvamile nabadali abakhanga wonke umuntu. Lokhu kungavula ithuba lokuhlangana nabanye abantu, lapho iqembu linquma khona ukuthi yimaphi ama-akhawunti afakiwe noma akhishwe kulolu hlobo "lohlu lokudlalayo lomphakathi".
Kunoma ikuphi, inhloso iyonke hlanganisa ukulandelela abadali endaweni eyodwaukuze ukushintshana phakathi kweselula nethelevishini kube ngokwemvelo ngangokunokwenzeka futhi umsebenzisi angabi nomuzwa wokuthi usebenzisa amapulatifomu amabili ahlukene, kodwa kunalokho azizwe sengathi usebenzisa amafasitela amabili ahlukene ukuze athole ulwazi olufanayo.
Ukuphepha, isilinganiso se-PG-13, kanye nokuvikelwa kwentsha
Ukufika kwenethiwekhi yokuxhumana nabantu esikrinini segumbi lokuphumula kudinga ukucophelela okukhulu ngalokho okuboniswayo. I-Instagram ye-TV yakhelwe phezu kwesisekelo sokuba yi- ulwazi olufanele izilaleli eziningiikakhulukazi lapho abantu abadala, intsha, kanye nezingane kungenzeka ukuthi bonke basegumbini elilodwa. Ngakho-ke, kulolu vivinyo lokuqala, ama-Reels abonisiwe avame ukwenziwa ngendlela yokuthi afaneleke isilinganiso esilingana ne-PG-13, ihloselwe abantu abaneminyaka engaphezu kwengu-13 ubudala.
Lesi sihlungi sisebenza njengohlobo lwe-firewall yokuqala, sinciphisa amathuba okuthi sivele. amavidiyo angafaneleki kahle emndeniniLezi yiziqondiso zokuqukethwe ezifanayo ezisanda kuqala ukusetshenziswa yi-Instagram kuma-akhawunti entsha kumaselula, manje esezisetshenziswa kumongo wethelevishini.
Ngesikhathi esifanayo, ipulatifomu igcina ukuvikelwa okwaziwayo kakade kwabancane abangaphansi kweminyaka eyi-18 ubudalaImikhawulo yesikhathi sokusetshenziswa, izikhumbuzi zekhefu, kanye nemikhawulo yokufinyelela amaphrofayili abucayi noma amazwana kusasebenza kuhlelo lokusebenza lwe-TV. Ngaphezu kwalokho, isikhathi osemusha asichitha ebuka ama-Reels kuthelevishini... kungezwe ebhalansini iyonke ye-akhawunti yakhoNgakho-ke, ukushintsha amadivayisi akuyona indlela yokugwema imithetho ebekwe abazali noma abanakekeli.
Ngale ndlela, uma ingane isiseduze nokufinyelela umkhawulo wayo wokusebenzisa nsuku zonke noma isikhathi lapho imodi yokulala isebenza khona, Uzothola izaziso ezifanayo kuthelevishini yakho njengasefonini yakho ephathekayo.Umqondo uwukuthi ithelevishini akufanele ibe yindawo emnyama yokuchitha isikhathi esikrinini esingalawulwa, kodwa kunalokho ibe yisandiso esivumelanayo sezinqubomgomo zempilo yedijithali iMeta ngokwayo ebilokhu izithuthukisa.
I-Meta iyazi futhi ukuthi, endaweni ehlanganyelwe njengegumbi lokuhlala, noma yikuphi ukuphambuka ezincomweni zokuqukethwe kungabangela ukwenqatshwa ngokushesha. Yingakho inkampani igcizelela lokho Izindinganiso zokulinganisela ku-TV ziqinile kakhulu., ukuze kugwenywe izigcawu ezingase zishaqise endaweni yeqembu.
Umongo: impi yevidiyo emfushane ku-Smart TV
Isu le-Instagram alinakuqondwa ngaphandle kokucabangela isithombe esibanzi. Eminyakeni yamuva nje, I-TikTok, i-YouTube kanye ne-Meta manje Bancintisana ukwenza ithelevishini ibe umngane wamavidiyo amafushane. I-TikTok yayinezinhlelo zokusebenza zezinhlelo eziningi ze-Smart TV, kusukela ku-Google TV kuya ku-Fire TV OS, njengoba kunjalo nge izinhlelo zokusebenza ezinhle kakhulu ze-ChromecastKodwa eziningi zalezo zinguqulo ziyeke ukubuyekezwa noma zinyamalale ezitolo, okushiya isikhala iMeta ezama ukusigcwalisa ngamaReels ayo.
Ngesikhathi esifanayo, I-YouTube iqinise ukuba khona kwayo kumabonakudeukuhlanganisa ama-Shorts ayo esibonakalayo se-TV nokumemezela obala ukuthi isikrini segumbi lokuphumula manje singenye yezinto ezigxile kakhulu kuyo. Ngokusho kwedatha evela epulatifomu uqobo, e-United States omabonakude yibo idivayisi ehamba phambili ngesikhathi sokubukaNjengoba kunamavidiyo angaphezu kwezigidigidi adlalwa nsuku zonke, i-YouTube ichazwe yi-CEO yayo ngokuthi "ithelevishini entsha."
I-Instagram ijoyina lo mkhuba, kodwa igxile kakhulu: Ayifuni ukuncintisana kumavidiyo amade, kodwa ifuna ukuqinisa indawo yayo yeziqeshana ezimfushane.Ngemva kokuklama kabusha uhlelo lokusebenza lweselula ukuze lubeke phambili ama-Reels kanye nemiyalezo eqondile kubha yokuzulazula, i-Meta manje ifuna ukwandisa leyo modeli ku-TV, isebenzisa amandla abasebenzisi asebevele bechitha ingxenye enkulu yesikhathi sabo kule fomethi.
Lesi sinqumo siphinde sifike ngemuva kokuvalwa kwe-IGTV, ehlulekile ukuqala njengenkundla yokuqukethwe okude. Esikhundleni sokuphishekela leyo ndlela, inkampani igxile kulokho, ngokwezilinganiso zayo, Abantu basebenzisa okuningiAma-Reels. Ukuwaletha kuthelevishini, ngandlela thile, kuwukuvuma ukuthi ividiyo eqondile isibe yindinganiso engasagcini nje ngokuthatha imali eningi.
Noma kunjalo, ukuzivumelanisa nezimo kwezobuchwepheshe kusalokhu kuyinselele. Iziqeshana zokuguqula eziqoshwe kuzikrini ezingu-9:16 kuya ku-16:9 Lokhu kuhilela ukubhekana nama-sidebar noma izizinda ezifiphele, ukuvumelana okubonakalayo okungakhangi wonke umuntu. Noma kunjalo, i-YouTube kanye ne-TikTok zikhombisile ukuthi abasebenzisi bazimisele ukudela ezinye izinto zobuhle ukuze bathole ukugeleza okuqhubekayo kokuzijabulisaFuthi i-Instagram ibonakala ikulungele ukulandela indlela efanayo.
Ukutholakala kanye nokulindelwe eYurophu naseSpain
Okwamanje, i-Instagram ye-TV iyasebenza kukhawulelwe kumadivayisi e-United States kanye ne-Amazon Fire TVAkukho kuqinisekiswa okusemthethweni kwezinsuku zokufika kwayo kwezinye izindawo zemvelo, njengamathelevishini ane-Android TV, i-Google TV, i-webOS noma i-Tizen, noma umhlahlandlela ocacile wokwethulwa kwayo eYurophu noma eSpain.
UMeta ngokwakhe uchaze ukuthi, ngaphambi kokunwebeka kwezinye izindawo, udinga hlaziya ukuziphatha komsebenzisi kulesi sigaba sokuqala: ukuthi bachitha isikhathi esingakanani bebuka ama-Reels ku-TV, ukuthi hlobo luni lweziteshi olusebenza kahle kakhulu, ukuthi luthinta kanjani ukuxhumana okuphelele epulatifomu, noma ukuthi yiziphi izinkinga zokulawula eziphakamayo.
Ngokusekelwe emiphumeleni, inkampani izolungisa kokubili isikhombikubona kanye nezici ezihleliwe, futhi inqume ukuthi izolwandisa nini futhi kanjani uhlelo lokusebenza kumadivayisi amasha kanye nezimakethe. Esimweni esinengqondo, uma ukuhlolwa kukuhle, kulindeleke ukuthi IYurophu ijoyina uhlu lwezindawo ezizayo, uma ubheka isisindo izwekazi elinaso kubasebenzisi be-Instagram.
Kuze kufike lowo mzuzu, ukunyakaza kukaMeta kuthumela umyalezo ocacile impela: Ama-Reel awasaqondwa njengefomethi yeselula kuphelaIthelevishini, eyayibonakala sengathi ingasenandaba eminyakeni embalwa edlule kodwa isetshenziswa yi-smartphone, iphinde yaba yisizinda sesipiliyoni sezenhlalo, kulokhu njengesikrini esikhulu sokwabelana ngamavidiyo amafushane nabanye abantu.
I-Instagram ye-TV imele ushintsho oluthakazelisayo endleleni okuqukethwe okusetshenziswa ngayo: Uhlelo lokusebenza oluqondiswe ekubukeni okuhlangene, olusekelwa iziteshi ezinezihloko, olunama-akhawunti amaningi ngedivayisi ngayinye kanye nezinga eliqinile lokulawula okuqukethweUma ukwanda kwamanye amazwe kanye namapulatifomu kuqinisekiswa, indawo yokuphumula ingaba yisiteji esisha lapho abasebenzisi baseYurophu bebuka, baphawule, futhi bathole amaReel abawathandayo ngaphandle kokulwa nesikrini esincane.
