Umlawuli wezokuxhumana wase-UK, I-Ofcom ibeke ama-Meta Platforms ngaphansi kokuhlolwa. ngenxa yendlela enikeze ngayo ulwazi mayelana ne-WhatsApp ngesikhathi sokubuyekezwa kwemakethe. Iziphathimandla zaseBrithani zisola ukuthi inkampani yezobuchwepheshe kungenzeka ukuthi ayizange ibe neqiniso noma iphelele ngokuphelele kudatha ethunyelwe phakathi naleyo nqubo.
Lolu phenyo olusemthethweni luyingxenye ye- isimo sokwanda kwengcindezi yokulawula ezinkampanini ezinkulu zobuchwepheshe eYurophuikakhulukazi maqondana nokusobala, ukusetshenziswa kwedatha, kanye nokuncintisana kwezinsizakalo zokuthumela imiyalezo kanye nokukhangisa kwedijithali. Icala laseBrithani lingaba nemiphumela kulo lonke izwekazi, lapho iMeta isivele ibhekene nemingcele evulekile eminingana.
Umsuka wophenyo lwe-Ofcom nge-Meta
I-Ofcom ichaze ukuthi uphenyo luvela ku- isibuyekezo semakethe yokuthumela imiyalezo ye-SMS eningi yebhizinisiLolu hlobo lwesevisi lwalusetshenziswa nsuku zonke ukuthumela izikhumbuzi ze-aphoyintimenti yezokwelapha, izaziso zokulethwa kwephakeji, kanye nezinye izaziso ezizenzakalelayo ngezinga elikhulu.
Ngomongo walokho kuhlaziya, umlawuli ucele ulwazi oluningiliziwe kubalingisi abahlukahlukene kulo mkhakha, okuhlanganisa ne-Meta, mayelana nendima yalokhu I-WhatsApp kanye ne-WhatsApp Business ngaphakathi kohlelo lokuxhumana kwebhizinisiUmbuzo manje uwukuthi inkampani yaseMelika ihlangabezane yini nezidingo zokunemba nokucophelela ezibekwe yimithetho yaseBrithani.
Ngokusho kwesitatimende esivela ku-Ofcom, Ubufakazi obutholakalayo busikisela ukuthi ulwazi olunikezwe yi-Meta lungase lungaphelele noma lunganembile.Imininingwane eqondile mayelana nokuthi yiluphi ulwazi olungekho noma ukuthi kungenzeka ukuthi kukhona ukunganembi ayikakadalulwa emphakathini, kodwa sekuqinisekisiwe ukuthi ukugxila kusezicini ezihlobene ne-WhatsApp.
Igunya lokulawula ligcizelela ukuthi ikhono labo lokuhlola ukuncintisana kanye nokusebenza kwemakethe Kuncike kakhulu ezinkampanini ezihlaziywayo ezihlinzeka ngemininingwane enembile, ehambisanayo, nefike ngesikhathi. Noma yikuphi ukuphambuka kulolo lwazi kungaphambukisa iziphetho futhi kuthinte ukwakheka komthethonqubo.
Ephendula lesi simemezelo, okhulumela i-Meta uqinisekise ukuthi inkampani Ithatha izibopho zayo zomthetho ngokungathi sÃna kakhulu futhi yabela izinsiza ezibalulekile. ukuphendula izicelo zolwazi zeziphathimandla. Le nkampani ithe izosebenzisana ne-Ofcom kuyo yonke inqubo.
Yini ngempela ephenywa yi-Ofcom?
Inhloso eyinhloko ye-Ofcom ukuthola ukuthi ngabe I-Meta ihambisane nezidingo zoMthetho Wezokuxhumana wase-UK lapho iphendula izicelo zabo zolwazi mayelana ne-WhatsApp. Lokhu akuyona nje into esemthethweni, kodwa kuyindlela yokuqinisekisa ukuthi inkampani ilandele yini izibopho zokungafihli lutho ezisebenza kubasebenzi abafanele kulo mkhakha.
Ukubuyekezwa okuhlobene nalolu cwaningo kugxile ku- ingxenye enkulu yemiyalezo ye-SMS eningi yamabhizinisiLena yimakethe esebenza ngokuyinhloko ngabaxhumanisi abakhethekile. Laba bahlinzeki baphatha umzila, ukuphathwa kwethrafikhi enkulu, kanye nokufinyelela kumanethiwekhi avumela imiyalezo ukuthi ifinyelele abasebenzisi bokugcina ngokuthembekile.
Kulowo mongo, i-Ofcom ifuna ukucacisa ukuthi kanjani Ingabe i-WhatsApp iyahambisana nesethi yezinsizakalo ezisetshenziswa amabhizinisi? ukuxhumana namakhasimende ayo, nokuthi ulwazi olunikezwe yi-Meta lubonise ngokunembile indima yalo kulolo hlelo lwemvelo. Umlawuli usola ukuthi kungase kube nokungafani phakathi kweqiniso lemakethe kanye nedatha etholiwe.
Nakuba igunya lingazange lichaze ngokuningiliziwe ukwephulwa komthetho okungenzeka, ukugxila kusekutheni ngabe i-Meta ushiye ulwazi olufanele noma wethule idatha ngendlela engase idukiseUma kuqinisekiswa noma yikuphi ukungahambi kahle, i-Ofcom ingacabanga ukuthi inkampani iphazamise, ngokuqondile noma ngokungaqondile, umsebenzi wayo wokuphatha.
Ngaphezu kwesici esinolwazi oluqinile, ucwaningo luzosebenza ukuhlola ukuthi ngabe Ukuziphatha kukaMeta kuhambisana nezindinganiso zokuziphatha ezilindelekile. yesikhulumi esikhulu esikhona kakhulu emakethe yezokuxhumana zedijithali yase-UK.
Ibhizinisi le-WhatsApp kanye nokubaluleka kwalo emilayezweni yebhizinisi
Ibhizinisi le-WhatsApp selizisungule njenge ithuluzi elibalulekile lamabhizinisi amancane naphakathi Badinga isiteshi esiqondile nesisheshayo sokuxhumana namakhasimende abo. Inguqulo yobungcweti yohlelo lokusebenza ibavumela ukuthi bakwazi ukuphendula ngokuzenzakalela, baphathe imibuzo, futhi bahlanganise ama-oda noma izehlakalo endaweni ejwayelekile kubasebenzisi abaningi.
E-United Kingdom nakwamanye amamakethe aseYurophu, Amakhulu ezinkulungwane zamabhizinisi athembela ku-WhatsApp Business nsuku zonke. ukuthumela izikhumbuzo ze-aphoyintimenti, ukuqinisekisa ukulethwa, noma ukuphendula imibuzo yamakhasimende ngokushesha. Lokhu kuthembela okukhula kusho ukuthi noma yiluphi uphenyo olusemthethweni oluphathelene nepulatifomu lungaba nomthelela omkhulu emsebenzini wezomnotho.
Ukwanda kwemiyalezo ye-Meta kwenzeka ngesikhathi esifanayo ne- ukuphikelela kwe-SMS eningi njengesiteshi esiyisisekelo Kwezaziso ezidinga izinga eliphezulu lokuthembeka, njengokuxhumana okuvela emabhange, izinsizakalo zokunakekelwa kwempilo, noma izinkampani zezokuthutha. Nakuba kuyizinto zobuchwepheshe ezihlukene, zombili zihlala ndawonye futhi ziyancintisana endaweni efanayo yokuxhumana kwebhizinisi.
Ngenxa yalokhu kuhlala ndawonye, ​​iziphathimandla zifuna ukuqonda kangcono Amapulatifomu afana ne-WhatsApp ayithinta kanjani ibhalansi yokuncintisana yemakethe?nokuthi ngabe ukunwetshwa kwayo kungase kususe noma kulungise ukusetshenziswa kwezinye izixazululo, njenge-SMS yendabuko ephethwe opharetha kanye nabahlanganisi.
Uma uphenyo lwe-Ofcom luphetha ngokuthi i-Meta ayizange ichaze ngokwanele ububanzi noma ukusebenza kwe-WhatsApp Business, Kungathathwa izinyathelo ezithinta indlela le nsizakalo esebenza ngayo e-United KingdomLokhu ngeke kube yinto engabalulekile ezinkampanini ezikusebenzisa njengesiteshi sazo esikhulu sokuxhumana.
Ukwephulwa okungenzeka kanye nezijeziso
Okwamanje, i-Ofcom ayikakanqumi ukuthi kube nokwephulwa komthetho yini, kodwa ikwenze kwacaca ukuthi Izophenya ngokucophelela ukuthi i-Meta yephule yini izibopho zomthetho ukuphendula izicelo zabo zolwazi. Umthetho waseBrithani uphoqa izinkampani ezingaphansi kokuqondisa ukuthi zinikeze idatha eyiqiniso nephelele ngaphakathi kwezikhathi ezibekwe umlawuli.
Uma kwenzeka ukwephulwa kwanoma yikuphi, inkampani ingabhekana izinhlawulo zezimali ezibalulekile kanye nezidingo zezinguquko ezinqubweni zabo zangaphakathi yokubika kanye nokusobala. Ezimweni ezibucayi kakhulu, i-Ofcom inamandla okubeka imibandela ethile ekuhlinzekweni kwezinsizakalo ezithile ezweni.
I-ejensi ikhombisile ukuthi ukuhlaziywa kuzophinde kusize ekuqiniseni amazinga okucaca kanye nokubambisana okulindelekile kumapulatifomu amakhulu edijithali lapho kuxoxiswana neziphathimandla zikazwelonke. Umqondo uwukucacisa ukuthi ubukhulu benkampani emhlabeni wonke abuyikhululi ekulandeleni imithetho yendawo.
Ngale kwezithiyo zomnotho ezingaba khona, umphumela ongemuhle ungasho ukuthi idumela elibi kuMeta endaweni yokulawula yaseYurophulapho kakade kuqashwe khona eduze. Lokhu kucindezeleka kungathinta izingxoxo zesikhathi esizayo, ukuhlolwa kwamabhuku, kanye nophenyo oluqhubekayo noma olusalindile.
Okwamanje, icala laseBrithani lingaba inkomba yabanye abaphathi baseYurophu Nginentshisekelo yokuhlola ngokuningiliziwe indima ye-WhatsApp kanye ne-WhatsApp Business emakethe yezokuxhumana nezinsizakalo zebhizinisi.
Isimo saseYurophu: I-Meta ingaphansi kwengcindezi yokulawula
Uphenyo lwe-Ofcom lunezela ku- uhlu olude lwezenzo ezimelene neMeta eYurophuEziningi zazo zihlobene nokusetshenziswa kwedatha yomuntu siqu, ukukhangisa okusekelwe ekulandeleleni abasebenzisi, kanye nokuncintisana ezinsizeni zedijithali.
ESpain, inkantolo isanda kukhipha umyalelo wokuthi iMeta ukhokhe ama-euro ayizigidi ezingu-479 eqenjini labashicileliInkantolo ithole ukuthi inkampani yephule imithetho ye-European Union ngokucubungula idatha yomuntu siqu yokukhangisa kokuziphatha ngaphandle kwemvume evumelekile. Isikhathi esibukezwayo sisukela ngo-2018 kuya ku-2023, futhi isinqumo sisengadluliselwa phambili.
E-Italy, igunya lokuncintisana linqume bandise ucwaningo lwabo nge-AI ku-WhatsApp Futhi maqondana nokuthi izinguquko ezethulwe ku-WhatsApp Business zingavimbela yini ukufinyelela kwama-chatbot e-AI ezinkampani zangaphandle. Ukwesaba ukuthi ukwakheka kwepulatifomu kuzogcina kuqinisa kakhulu isikhundla se-Meta ngokumelene nezimbangi ezingaba khona.
IKhomishini yaseYurophu iphinde yafaka ingcindezi enkampanini maqondana nokukhangisa kanye nokuvikelwa kwedatha. Ngemva kokuqala kokusebenza kwe- Umthetho Wezimakethe Zedijithali (DMA)I-Meta yaphoqeleka ukuthi ilungise imodeli yayo ukuze inikeze abasebenzisi be-Facebook ne-Instagram izinketho ezicacile mayelana nendlela ulwazi lwabo olusetshenziswa ngayo ngezinjongo zokukhangisa.
Ngokusho kwalokho iBrussels ekumemezile, Kulindeleke izinketho ezintsha zokucushwa kanye nemvume kubasebenzisi baseYurophu kusukela ngoJanuwari 2026, ngenhloso yokuhambisana ngokuqinile nezidingo ze-EU mayelana nokucaca nokulawula idatha yomuntu siqu.
Ngaphezu kwalokho, iKhomishini yaseYurophu icabanga ukuvula i- Ucwaningo nge-AI ku-WhatsApp kanye nomthelela ongaba khona leli cebo ekuncintisaneni nabanye abahlinzeki bezinsizakalo zobuhlakani bokwenziwa kanye nemiyalezo.
Umthelela emabhizinisini nakubasebenzisi e-UK naseYurophu
Ezinkampanini zaseBrithani naseYurophu ezisebenza ngemiyalezo yedijithali, icala le-Ofcom-Meta aliyona into engaqondakali. Izinhlangano eziningi zithembele kulo. iziteshi ezifana ne-WhatsApp Business kanye ne-bulk SMS ukugcina ubudlelwano babo bansuku zonke namakhasimende, abaphakeli, kanye nabalingani.
Uma lolu phenyo luholela ezinguqukweni zomthetho noma imikhawulo, zingathinteka ukugeleza kokuxhumana okucishe kuthathwe kalula namuhlaUkuqinisekiswa okuzenzakalelayo, izexwayiso zokuphepha, izikhumbuzi zokuqokwa, kanye nezaziso eziphuthumayo kuyizibonelo zezinsizakalo ezisetshenziswayo. Okwamanje, akukho bhulokhi yesevisi ephakanyisiwe, kodwa imboni iqapha eduze izenzo zomlawuli.
Leli cala liphinde ligcizelele ukubaluleka Amapulatifomu amakhulu edijithali kufanele abe sobala mayelana nokuthi ahlangana kanjani nezimakethe ezikhona.ikakhulukazi uma babelana ngendawo nezinsizakalo zendabuko ezingaphansi kwezibopho eziqinile zomthetho, njengokuxhumana ngocingo noma i-SMS ephethwe ngabaqhubi.
Kubasebenzisi bokugcina, umthelela ungase uhlobane kakhulu ukuvikelwa kwedatha yakho kanye nesiqinisekiso sokuncintisana okuphumelelayo phakathi kwabahlinzeki. Abalawuli abanjengo-Ofcom kanye neziphathimandla zaseYurophu baphikelela ukuthi imakethe eqashwe kahle kufanele ihumushe ibe izinsizakalo ezingcono, izinketho eziningi, kanye nokuphepha okukhulu.
Ngokwezepolitiki, uphenyo oluvulwe ngokumelene neMeta luqinisa lo mkhuba wokuthi Qinisa ukuqapha kwe-Big Tech eYurophu, isinyathelo lapho i-United Kingdom, naphezu kwe-Brexit, ihlala ihambisana nezindlela eziningi zomphakathi zokuxhumana nokuvikelwa kwabathengi.
Inqubo, izinsuku zokugcina kanye nezinyathelo ezilandelayo
I-Ofcom ichaze ukuthi ezinyangeni ezizayo izoqoqa ulwazi olwengeziwe oluvela kokubili ku-Meta kanye nabanye abathintekayo abathintekayo emakethe yemiyalezo yebhizinisi. Igunya lizohlaziya ngokucophelela amadokhumenti elinawo kakade, kanye nanoma yiluphi ulwazi olusha elilubona lufanelekile.
I-Meta izoba namathuba asemthethweni phendula, cacisa noma yikuphi ukungafani, bese wethula izimpikiswano zakho ngaphambi kokuba umlawuli afinyelele eziphethweni zokuqala. Lokhu kushintshana kolwazi kanye nezimpikiswano kuyisigaba esijwayelekile kulezi zinhlobo zamacala.
Uma ukuhlaziywa sekuqediwe, i-Ofcom izokwazi ukushicilela umbiko onemiphumela yawo, kanye nezinyathelo onquma ukuzithatha lapho kufaneleka khonaIzinketho zifaka phakathi izinhlawulo zezimali, ukufakwa kwezibopho ezengeziwe zokucaca, noma isidingo sezinguquko endleleni izinsizakalo ezithile eziphathwa ngayo.
Iziphathimandla zaseBrithani zigcizelele ukuthi inhloso yalesi senzo ukuqinisekisa ukuthi amapulatifomu amakhulu edijithali asebenza ngokusemthethweni, ngokusobala, nangokuhambisana nezintshisekelo zomphakathi, ukuvikela abasebenzisi bokugcina kanye nezinkampani ezithembele kulezi ziteshi zokuxhumana.
Okwamanje, umkhakha wezobuchwepheshe kanye nabalawuli baseYurophu baqapha ngokucophelela leli cala, njengoba Lokhu kungabeka isibonelo sendlela izinkampani ezinkulu zobuchwepheshe ezisingatha ngayo ukwabelana ngolwazi. ocwaningweni lwemakethe lwesikhathi esizayo kanye nezinqubo zokuncintisana.
Uma sibheka ndawonye, ​​icala elivulwe yi-Ofcom ngokumelene ne-Meta ngolwazi oluthunyelwe mayelana ne-WhatsApp libonisa ukuthi ubudlelwano phakathi kwamapulatifomu amakhulu nabalawuli sebube nzima kangakananingokugcizelela okwandayo ukunemba kwedatha, ukuncintisana okuphumelelayo kanye nokuvikelwa kwabasebenzisi e-UK nakulo lonke elaseYurophu.
