Sibona ushintsho olukhulu esidingweni sabathengi samakhompyutha aguqukayo kumathebulethi kanye nama-smartphone futhi ushiye eceleni kokubili amakhompyutha edeskithophu namalaptop kancane. Futhi kungenxa yokuthi ikakhulukazi amaphilisi asevele enikeza yonke imisebenzi edingwa ngumsebenzisi ongadingi ukuphatha izinhlelo ezinamandla. Lolu shintsho kumkhuba ludale ukuthi lezo zinkampani ezingakaqondisi kabusha ibhizinisi lazo kumadivayisi eselula kusenesikhathi zibe senkingeni enkulu.
Lesi yisimo somkhiqizi we-chip neprosesa AMD, esanda kumemezela ukuthi izoba nambalwa inzuzo engxenyeni yesibili yonyaka, ephela ngoJuni 30, a 11% ngaphansi kunokulindelekile. Isibikezelo sakhe bekungukuthi bazowanyusa ngo-3% uma kuqhathaniswa nonyaka odlule. Enkampanini baveza ukuthi lokhu kuncipha cishe kungenxa yezimo ezingezinhle zamanje, ikakhulukazi ekuthengisweni kwe Imakethe yaseYurophu naseShayina. Kunezinye izinkampani ezikweminye imikhakha efana ne-Nike ne-Kellogs ezihlobanise ukwehla kokudayiswa kwazo nalesi simo. Ngaso leso sikhathi, i-AMD iphinde iveze ukuthi esinye isizathu okungenzeka ukuthi ukuthengiswa kwehle ezinkampanini ezingabahlinzeki bazo abasemthethweni bezinto zokwakha.
Lokhu kunemba kokugcina kusinikeza ukhiye, ngoba kungasho izinto ezimbili: eyodwa, ukuthi ama-PC abakhiqizi abahlinzekayo awenzi kahle ekuthengisweni noma, okubili nangaphezulu kwalokho esikukhombisile, ukuthi ushintsho kumthengi ifuna amaphilisi amaningi kanye nama-PC ambalwa akhombisa ubukhona bayo obungenalutho kuleyo makethe kanye nephutha kuqhinga layo.
Lolo shintsho ekufuneni lungafinyelela futhi kuthinte intel enkulu, esasabela sekwephuzile ngezimo ezintsha. Yize i-Intel inemifudlana eminingi yemali engenayo njengememori ye-Flash nama-chips angenawaya, ubukhona bayo kumathebhulethi esikhathini esizayo abuqiniseki ngandlela thile. Hewlett Packard izoqhubeka nokukhiqiza amaphilisi nge Intel x86 chips inqobo nje uma beqhubeka nokusebenzisa Windows 8 njengesistimu yokusebenza. Ukwenqatshwa kwe HP kuma-chips asekelwe ku-ARM kwaphazanyiswa ngokukhishwa kwenguqulo ye surface ngesistimu yokusebenza ye-Windows RT, esebenza kuphela Ama-chips e-ARM. Sesivele saxwayisa ukuthi lokhu kwakuyi- i-hard hit ye-HP futhi iphakamise amagqubu, kodwa ingaba nemiphumela ewumphumela ku-Intel enkulu njengoba iphawula umkhuba wokukhiqiza ovula indlela yabaqhudelana nabo njengabangase baqhudelane. Qualcomm y I-NVIDIA. Eqinisweni, sesivele sibone amadivaysi ambalwa asebenza kulawa ma-processor.
Kulezi zimpambano mgwaqo, Microsoft kuningi ongakusho kanye nokwethulwa kwe izinguqulo ezimbili ze-Surface ikhombisa ikusasa elingaqinisekile le-Intel emakethe yethebhulethi. Indawo esebenzisa iWindows 8 pro isebenzisa iprosesa I-Intel Core i5 (Ivy Bridge) izolayisha zonke izinhlelo zokusebenza ze-Windows ezindala kodwa akubonakali njengokubheja kwe-Microsoft okuzayo. Nokho, i-Surface ye-Windows RT, nakuba izolahlekelwa izinhlelo zokusebenza zakudala, isebenzisa indawo entsha ye-Metro ezinhlelweni zayo zokusebenza futhi idinga amaphrosesa asekelwe kubuchwepheshe be-ARM. Ngaphezu kwalokho, akunakwenzeka ukuthi i-Apple, umbusi omkhulu wemakethe yethebhulethi, izoqala ukusebenza ne-Intel manje lapho isinethezeke kakhulu ngama-ARM processors.
Imithombo yezomnotho neyokutshalwa kwezimali inemibono exubile ngekusasa le-Intel, nakuba kubonakala kusobala ukuthi yenze umzamo ngaphambi kokuba kuphuze kakhulu. Eqinisweni, bakhomba ukuthi i-Intel ikhona ku- 5% wemakethe yamathebulethi. Eminye imithombo yakho yemali engenayo izokuvumela ukuthi uqhubeke nocwaningo lwakho futhi ngezimali ukuguqulwa kwamasu ukuthatha izikhundla emakethe entsha evelayo. I-AMD ayibonakali isesimweni esifanayo.